Attention: Woman who want lose weight without losing their sanity
The Hidden Trigger Behind 76% of Women's 'Self-Sabotage' (And How to Stop It)
Keep the weight off without tracking taking over your life.
Sarah
Wearing a bikini for the first time ever today, and guess what? No one died 😂 I feel so good in it! Why have I spent the first 29 years of my life in swimsuits?! Madness hahahah
Let me ask you a question...
Do you Ever feel like...
You try everything, but your body still won’t change
You lose weight, then gain it back, over and over and over
Everyone else is nailing it… and you’re the one who just can’t seem to stick to anything
You’ve done the steps, the workouts, the 8-week shreds, but nothing seems to stick
What's the point in even trying anymore?
If you answered yes to some or all of those questions, then here's the good news...
It Doesn't Need To Be That Way
You're Not Lazy. You're Burnt Out.
The No More YoYo Framework™ addresses what most programs and online coaches ignore - the stress, exhaustion, and overwhelm of everyday life, which make weight loss feel impossible.
Research shows chronic stress affects hunger hormones, sleep quality, and energy levels. While other coaches pile on more rules and restrictions when you're already struggling, we start by creating the conditions where healthy changes can actually stick.
You've probably experienced this: eating well and exercising consistently, but your body doesn't respond the way it "should." Or you start full of motivation, but when life gets a bit too much, your health gets put on the back burner.
Here's what we know from the research:
Stress management improves adherence to healthy behaviors. Better sleep quality affects appetite regulation. Having systems for challenging days prevents the all-or-nothing cycle that's keeping you stuck.
The 3-Phase Framework:
FOUNDATION (4 weeks) - Stress management, sleep optimization, and consistent eating patterns that work with your schedule
BUILDING (8-12 weeks) - Sustainable movement and nutrition habits that fit YOUR life
MAINTENANCE - Long-term strategies for adapting when life changes without starting over
Why This Approach Works:
Most programs start with restrictions when you're already stretched thin. This starts with creating capacity for change. Most coaches assume you have unlimited time and energy, because they do. This works within your actual constraints.
Built on behavioral psychology and stress research. This approach builds lasting change by working with your biology and psychology, not against them.
After 5+ years helping overwhelmed women, I've learned that sustainable change happens when you address the whole picture - not just what you eat and how you exercise.
Ready to try a different approach?
Here's the Top 9 Reasons most Women struggle to get the result the Truly want
It kills me seeing women who put everyone else first, blame themselves when cookie-cutter programs from someone half their age fail them.
They're stuck in DIET MENTALITY - still believing restriction is the answer when it's actually the problem
They don't understand their NERVOUS SYSTEM - why stress, poor sleep, and overwhelm sabotage every effort
They're trying to MOTIVATE their way through instead of working with their biology
They don't know how to EAT FOR THEIR HORMONES - especially during perimenopause and beyond.
They think they need to EARN food through exercise instead of nourishing their bodies properly
They're trying to FORCE their body to change instead of creating the conditions for natural transformation
They don't have SYSTEMS for consistency when LIFE gets chaotic (which it always does)
They're focused on the SCALE instead of building strength, fitness, and confidence
They don't understand and respect the MAINTAINING PHASE - why most "successful" diets fail long-term
Join Today And Learn The Approach That Works
Beth
Definitely felt like I have a lot more energy which is good having the kids 😂 also feel like my head is a lot more clearer if that makes sense ? Definitely enjoyed having the 2000 cals not ate that much in years!!
Before I started with Chris I lacked structure and accountability. I was just winging the gym and hoping for the best. I never saw any improvement and would often get fed up, which would lead me to stop going to the gym frustrating me. I also lacked balance when it came to food and was in a constant cycle of restricting food and then binge eating which ultimately led to me putting on more weight. I was totally unhappy mentally and with how I looked. Having Chris as a coach has been the best investment in myself that I could have made, and I am so grateful.
Amy
12 weeks, Chris has helped me develop healthy habits better understanding of nutrition & training, and my mental & physical strength has increased. However, holding myself accountable & learning that non-scale victories are just as important. My obsession with the scales has gone through Chris’ education. I’m now at a stage where my relationship with carbs is enjoyable. I’ve had nothing but compliments since starting with Chris. I’ve had my glow and confidence back, becoming happier within myself and being the best version for my sons and family.
Sharon
Since meeting Chris I have gained the confidence to go to the gym on my own and not feel intimidated or like I’m being watched or judged. Having him as a coach has helped me massivly change and stick to my diet, eat whole foods that benefit me and my body and now have the education I never knew I needed about food, calories, nutrition. My relationship with food has improved so much. He is very in touch with mental health and is very big on his clients learning and talking about it, which I find very important & inspiring.
Jen
When You Sign Up Today You Will Get
The Foundation Phase: Stress & Recovery First
Most programs pile on diet and exercise when you're already overwhelmed. Research shows chronic stress disrupts hormones that regulate hunger, sleep, and fat storage. We address these fundamentals first so your body can actually respond to the changes you'll make later.
Stress Management Tools - Evidence-based techniques to reduce cortisol levels and improve stress response. Daily practices that take minutes, not hours, and actually work when life gets chaotic.
Sleep Optimization - Practical strategies to improve sleep quality without relying on wine, melatonin, or ideal conditions. Better sleep directly improves appetite regulation and energy levels.
No Nonsense Nutrition - Simple meal structure principles that work with your schedule and preferences. No tracking required - just sustainable patterns that fuel your body properly.
The Building Phase: Mind & Body
Once you've completed your nervous system reset, you're ready to build the body and confidence you want. This phase focuses on sustainable fat loss, strength building, and creating a healthy relationship with food and exercise that lasts.
Movement That Works for Your Life - Discover training styles you actually enjoy instead of forcing yourself through workouts you dread. Build strength and energy without living at the gym or burning out.
Flexible Nutrition Without Rules - Learn to fuel your body for fat loss and energy without tracking apps, meal plans, or food guilt. Eat for nourishment and results, not restriction or punishment.
Setback Recovery Tools - Specific strategies for handling stress, slip-ups, and life chaos without abandoning everything you've built. Learn to bounce back quickly instead of starting over.
The Maintenance Phase: Making It Stick
This phase focuses on the skills you need to maintain your results long-term. Most people regain weight because they never learn how to adapt when life changes. We'll build practical strategies for real-world maintenance.
Gradual Food Increase Protocol - Learn how to slowly add back calories without rapid weight regain. This isn't about eating unlimited amounts - it's about finding your personal maintenance range through careful, monitored increases.
Body Signal Awareness - Develop better awareness of hunger and fullness cues while understanding their limitations. Learn when to trust these signals and when external structure is still helpful (because body signals aren't always reliable).
Adaptation Strategies - Practical tools for handling inevitable challenges like holidays, stress periods, or life changes without abandoning everything you've built. Create specific action plans rather than hoping willpower will save you.
Bonus #1
The Complete Resource Vault
Most programs give you a few PDFs and call it a day. You get access to my entire resource library - 30+ science-backed guides built on psychology and proven research. Everything from sleep optimization to stress management, nutrition fundamentals to training techniques. No more googling "how to fix this" at 2am.
Sleep Mastery Collection - Evidence-based strategies to finally sleep through the night (without relying on supplements)
Stress Management Toolbox - Psychology-backed techniques that actually work when life gets overwhelming (not just "breathe deeply")
Nutrition Intelligence Hub - Understanding how food affects your mood, energy, and hormones (so you can make choices that feel good)
Bonus #2
My Private Google Sheets Toolkit
The same trackers and templates I use with my 1-2-1 clients. Download my custom health tracker with daily check-ins, weekly planning sheets, and my go-to recipe collection. The daily check-in alone has been a game-changer, it's what my clients say finally helped them stay consistent without obsessing and gu.
Stay Consistent Without Burnout - Simple daily check-ins that keep you on track without the mental exhaustion of overthinking every choice.
Spot What's Sabotaging You - Identify patterns in energy, mood, and habits before they derail your progress (stress, food triggers, schedule chaos).
Never Wing It Again - Weekly planning templates that work for real life - meal prep, busy days, and backup plans when life gets messy.
Join Today
Join the awesome woman who Enjoy a coffee & a cake, who were in your exact position just a few short months ago
Lynsey
So proud of myself for reaching my goal for the framework. It has honestly been so worth it, loving the confidence I have from it.
Considering Another Coaching Programme?
Here's what makes this framework different to a program
Other Fitness Programmes
Cookie Cutter Workouts
You pay for a premium, personal service, but you get the exact same program as every other client. The workouts are usually designed to burn calories. This is not what the gym is for, and no wonder so many woman hate the gym.
Strict Nutrition or "Diet Plans"
Other programs give you rigid meal plans, calorie-counting apps, food restriction lists, and complicated rules about what you can and can't eat - making you afraid to eat anything without permission or guilt.
Zero Care
More interested in a big following, creating content so they can get a sponsor from Gymshark or become a My Protein-sponsored athlete (ass....more like)
Completely DIY
Left to your own devices to figure it out, based on a few scruffy PDFs or, if you are lucky enough, some YouTube links.
Unsustainable Crash Dieting
That may get you in shape for a short time, but at what cost? And soon, your back at square one, again!
My Framework & Systems
Nervous System-First Training
Workouts designed around your current capacity, stress levels, and real life. We build strength intelligently, respecting where your body is, not where Instagram says it should be.
Food Freedom Framework
Learn to fuel your body without tracking, restriction, or guilt. We focus on hormone balance, sustainable habits, and healing your relationship with food that works with your life.
Life-First Approach
Designed to enhance your life, not consume it. No rigid schedules, perfect meal prep, or gym obsession required. This framework fits around school runs, work deadlines, and everything else that matters to you.
Mental Health Protection
Your transformation shouldn't come at the cost of your sanity. Built around habit psychology and behavioral science, this approach protects your mental health while creating lasting change. No more diet trauma or food guilt.
PowerfitX
My training program combines multiple styles, allowing you to discover what you truly enjoy. Once you've tested everything out, I'll create a program tailored to your movements and styles that excite you to train. (121 ONLY -DIY GENERIC WORKOUTS)
Qualified
Mental health coach and EIQ Nutrition certified coach. Not just another Online Coach with a ring light out in Dubai chasing likes - someone who's suffered & studied how to help you succeed.
Meet Your Coach
Hola, I'm Chris
I show women there's more to life than the scales. Your self-worth is more than a number.
I get it because I've been there. I struggled with body image so severely that I injected substances into my body, desperate to change what I saw in the mirror. I know the shame, the obsession, the exhaustion of hating your own reflection.
I'm a certified nutrition coach with EIQ Nutrition and a certified mental health coach with MHEC. I mention this because the online fitness space is completely unregulated - anyone with a smartphone can call themselves a coach.
Most "coaches/influencers" are selling solutions to problems they still have themselves. They're using you to work through their own body image issues and eating disorders while pretending to have it figured out.
That's not helpful. And it's not safe.
I practice what I preach. I will never drink a skinny latte or be on a stairmaster at 6am, fasted.
More than before and after photo's
watch the Video below
Frequently Asked Questions
Got some questions? let's see if i can answer them here
Do I need to go to the gym?
Nope. You do not need to go to the gym or exercise to lose weight. Losing weight is down to your diet but its really down to how you handle your stress and emotions. The gym and exercise makes us feel good, which can help us manage our emtions better which leads to losing weight being easier.
I've tried everything before - how is this different?
Because we don't start with dieting and exercise like every other program, we reset your nervous system first so your body can last the diet phase. That's why nothing has stuck before - you keep starting a diet when you're burnt & stressed out.
I'm already overwhelmed - how much time does this take?
The daily habits take 5-15 minutes max and you don't even need a gym. This isn't about adding more to your overwhelmed life - it's about shifting your mindset and replacing what's already not working. Most women actually save time because they finally stop the exhausting cycle of starting over every Monday.
Instagram